Achnagal - Series TV ADs

Project Overview: Achnagal Eco-Friendly Commercial Production

Achnagal approached us to create a commercial highlighting their new eco-friendly initiative, which includes a redesigned eco-friendly bottle and sustainable energy production methods for their factory.

Challenges & Approach

The main challenge was to visually convey Achnagal's commitment to sustainability in a compelling way. To achieve this, we staged a creative scenario where a typical supermarket fridge, filled with eco-friendly bottles, was placed in the middle of a natural field. The commercial features a family "shopping" in this outdoor supermarket, blending the concepts of nature and modern convenience.

The result

The resulting promotional video showcases the beauty of the "natural supermarket" concept, where the family enjoys Achnagal's milk without harming the environment. The video is enhanced by an emotional soundtrack and a thoughtfully crafted voice-over that underscores the key themes of sustainability and innovation. The final product effectively conveys Achnagal's eco-friendly vision while generating excitement and engagement among viewers.