ASIL 24|25 Home Kit Joursey

ASIL Lysis FC New Home Kit Jersey Presentation | Conceptual Video by Yiorgos Doukanaris

For the unveiling of ASIL Lysis FC’s new home kit jersey, I crafted a deeply symbolic narrative that merges Cyprus's history with the spirit of the football team. The concept centers around an elderly woman, representing Cyprus, who shares a poignant story of the loss of her daughter, Lysis—symbolizing the village of Lysi, displaced during the Turkish invasion. As she sews the new home kit, the visuals evoke a sense of memory, resilience, and continuity.

The videography was shot in a carefully selected vintage house near Xylotymbou, chosen for its nostalgic atmosphere, which enhances the emotional depth of the story. The detailed production included intimate close-ups of the woman sewing, blending tradition with modern design elements of the jersey. Through evocative lighting and deliberate pacing, the video conveys a connection between the past, the present, and the hopes for the future, making this jersey reveal a touching tribute to ASIL Lysis’s journey and legacy.